The Beginning
While working in cities across India—Mumbai, Delhi, Bangalore, Hyderabad—and small towns, I saw the same problem: people no longer trusted or understood natural solutions. Not because they didn’t work, but because no one was branding and explaining them for the modern world.
EliteRoots began with one goal: to bring these traditions back in their purest form, with a premium presentation.
Our first product was a havan samagri blend of 40+ medicinal herbs, each carefully sourced and explained. We showed people that havan is not superstition, it’s science.
The response was incredible. EliteRoots became Amazon’s Choice and a Top Seller and received lot of query offline and on through social media.
From Idea to Impact
It took 6 months to develop our first product. We travelled to villages, met traditional scholars, and sourced rare herbs like nagarmotha, agar, tagar, gorakhmundi, and black sesame.
What was once considered a weed became an income source for farmers. Today, we work with 50+ farmers and suppliers, and have empowered multiple women’s self-help groups to achieve financial independence.
EliteRoots is more than a brand, it’s a movement to reconnect India with its roots.
Trusted in Your City, Now at Your Door
We are not like any other online brand you know us from exhibitions and local stores. The products you loved are now just a click away, with the same quality, care, and trust you’ve always felt.
Join the Movement
